The Experience Running Project: Flash Web Site
Experiencerunningproject.com is an urban adventure race that takes place in Toronto, Canada. Teams of two are allowed to compete on foot or use public transit in a competition that test both physical ability and technological acuteness. At the beginning of the race, each team receives 10 clues which correspond to checkpoints around the city. Teams use mobile phones and search online to solve the clues. The team that visits all 10 checkpoints and returns to Race Headquarters in the fastest time wins the race.

• Check out the Experiencerunningproject.com {Flash 8 // javascript pop-up}

E.R.P. Logotype
The first step in this project was to design a logo that was simple, dynamic and modern. The basic form of the logo uses figures that are derived from road signs and Olympic event symbols. The electric blue color is the most striking visual elements and is indicative of highlight colors on many electronic devices. We then designed a Flash site that also reflected the themes found in the logo, the electric blue again becoming a dominant element, highlighting the image of a Toronto street scene displayed on all pages.

• View Louderback Design Logo Page