Litquake 2003: Post Cards
For Litquake 2003, the main event was preceded by a series of smaller events. For each of these events we designed a postcard that was distributed around the city to promote the event. The cover of each card focuses on messaging and visuals for that individual event while the back lists a comprehensive schedule of Litquake 2003 events.

 

Litquake 2003: Logotype
The visual development for Litquake 2003 began with a suggestion to make things look "....a little less clean and finished. This is a movement that began in the streets." —So the first thing we did was take their logotype and imagine it had been placed in the street, stepped on, wandered into a bar, had a few too many drinks, got thrown out of the bar, slept in an alley...well, you get the idea. This logotype is what woke up the next day, popped a few aspirin and went back to writing.

• View Louderback Design Logo Page.

Litquake 2003: Poster
For 2003 Litquake we wanted to emphasize the success of the initial festival and create a look that felt richer, rougher and inexorably tied to its bay area roots. The central illustration is of Irvine Welsh, author of Trainsspotting, who performed at the previous year’s most talked about events.

Litquake 2004: Poster
By 2004 Litquake had now become a fairly well known festival so we wanted shift our public messaging from an education and awareness focus to one that was provocative and satirical. Terrorism and natural disasters have heightened our communities’ sense of fear and paranoia and this poster implies that Litquake 2004 is yet another reason brace ourselves for an impending cataclysmic event.