Lighting Exchange.com: Web Site
Agency.com partnered with PG& E to develop three online tools that promoted energy efficiency and a site that housed these tools called the Lighting Exchange. The visual concept for the site approaches lighting design as seamless integration of aesthetics and technology. The color palette was derived from the basic components of light, red, green and blue and the high level page layouts are reminiscent of a common lighting design diagram that describes a foot-candle, a basic lighting measurement.

Lighting Exchange.com Monogram + Logotype
This visual concept is reflected most directly in the monogram, combining a flowing script with a simple, precise sans serif made visible with its shadow.

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